This is an awesome tasting honey! The flavor is sweet, but not as sweet as most honey, and it has a delicate floral taste that reminded my granddaughter of honeysuckle. We both thought the flavor was much better than regular honey, and way better than any store bought honey we've ever had too. This Aroeira honey is darker, more of an amber color, but not as dark as Manuka honey (although it has some of the same great health benefits of that type of honey). Aroeira honey has helpful antimicrobial, antioxidant, and gastrointestinal properties, and a higher concentration of phenolic compounds than other types of honey. It's a bit thicker than regular honey, yet still pourable, and and unlike regular honey, this one never crystallizes at room temperature! This honey tastes great straight from the jar, but it's also wonderful in my coffee, on toast, or however else I use it. It isn't cheap by any means but It's health benefits are similar to Manuka honey's yet it tastes SO much better that I'd gladly get this instead of that or regular honey any day!